As Black Friday and Cyber Monday fast approach, retailers have some crucial advice for those looking to grab a genuine bargain.
Data from the Australian Retailers Association (ARA), in partnership with Roy Morgan, shows that Black Friday and Cyber Monday sales are expected to account for more than a quarter of all holiday purchases this year.
It forecasts shoppers will spend $6.36 billion across the four-day Black Friday/Cyber Monday weekend (29 November to 2 December) which is at least 3% higher than last year (2023).
With the surge in online shopping deals during this time, Centrepoint Tamworth Centre Manager Martin Howes says it’s important to be vigilant for scammers in the rush to find the best deals.
“Unfortunately, scammers often prey on unsuspecting consumers with fake websites, phishing emails, and counterfeit offers so always check the authenticity of websites, avoid clicking on suspicious links, and use secure payment methods to protect themselves from fraud.
“I also encourage people to shop local including with the big-name brands because supporting the businesses that employ our family and friends is great for our local economy and generally makes for a better shopping experience” he explained.
Technology is always a popular choice during major sale periods and the team at JB Hi Fi believes their deals are so good, that shoppers should consider beyond the festive period.
“Our incredible Black Friday deals are good for Christmas shopping and the budget, but we believe it makes good financial sense to shop for gifts beyond the festive period. Think 2025 birthdays, Mother’s Day, and beyond, says Michael Monaghan JB HiFi Store Manager.
“We have a helpful team on standby to talk you through your tech needs whether you’re considering updating your headphones or earbuds, looking to splurge on a new TV, or investing in a smart watch. Of course, if you’ve done your research already, you can order online and then click and collect in-store. It’s that simple.”
“My advice with signature sales like Black Friday is that it’s all about your research. To avoid missing out on the most popular deals, decide what you want to buy in advance and research all the features, such as battery life and tech compatibility requirements. You want to be prepped and ready to pounce as soon as the deals drop” he explained.
Another important reminder for shoppers is to consider the various retailer windows for “change-of-mind” return or exchange of goods.
“Too often shoppers get swept up in frenzy of bargain hunting but if you are buying a gift for Christmas, it is important to remember that in Australia, retailers are not legally required to provide refunds for change-of-mind purchases.
“Every retailer will have a different policy and a different return window, so shoppers need to do their homework and if they are uncertain, head in-store and try before you buy. That way you really are getting yourself a Black Friday Bargain” he said.
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