Posted inFundraiser, Local News

Be the hope the New England needs this Red Shield Appeal

RSA red shield appeal 2025 March. Photographer Adam Hollingworth. All usage rights granted to Salvation Army Australian

The Salvation Army in the New England North West is calling on the community to sign up for this year’s Red Shield Appeal, raising local funds to support people who are struggling most in our region.

Across Australia the Salvos are aiming to raise $38 million for Australia’s largest and longest-running door-knock appeal, the 61st annual Red Shield Appeal.

“The last few years have been incredibly tough for the hardest hit in our community, and for many that shows no sign of slowing down. We see so many people grappling with increased stress and uncertainty as everyday living has become unaffordable, leading to housing stress, financial hardship and an inability to get by. At the Salvos we are privileged to support those in our area experiencing hardship, but we cannot do this without the ongoing and loyal support of the community,” said The Salvation Army’s Major Gary Masters.

The funds raised in the New England North West for the Red Shield Appeal will stay in the local community and will be used to meet the specific needs faced by the most disadvantaged and vulnerable.

Earlier this year, The Salvos released their Social Justice Stocktake; a survey which polled over 16,000 Australians and provided national, state and electoral reports highlighting the biggest issues faced by communities. Within New South Wales it was found that 68.8 per cent of people identified the issue of housing affordability and homelessness as the top concern for the community, with the second being mental health (57.5 per cent).

“There is no better way to support your community than by donating or volunteering to the Red Shield Appeal this year, and we need you to partner with us to be the hope our community so desperately needs. We can’t do our work in the community without you,” said Major Gary Masters.

The Red Shield Appeal culminates in the Red Shield Weekend (May 24 and 25), and there are a number of ways to get involved throughout the month of May- volunteering by collecting at local shopping centres and other locations, door knocking, online fundraising, organising a collection at your workplace, school or sporting event and making a donation.

Please reach out to your local Salvos to find out more about volunteering opportunities by visiting salvationarmy.org.au/red-shield-appeal.

Across Australia last year, through The Salvation Army’s network of over 400 centres and 2,000 services in areas such as homelessness, family and domestic violence, youth, drug and alcohol rehabilitation, financial hardship and much more, the Salvos provided:

  • Assistance to one person every 17 seconds
  • More than 1.76 million sessions of care to over 250,000 people in need
  • Over 1.1 million bed nights to those who needed accommodation
  • More than 1.5 million meals to those who accessed our homelessness services.

To donate or volunteer for The Salvation Army’s Red Shield Appeal or if you need support from the Salvos, visit salvationarmy.org.au or call 13 SALVOS. You can also donate at any Salvos Store.


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Lia Edwards is a staff writer for the New England Times.