Tamworth Regional Council have opened their 2024-2025 Regional Events Marketing Support Program, and they want locals to apply.
This program is a platform for Tamworth Regional Council to provide both financial and/or in-kind marketing support to local events and festivals.
Tamworth Regional Council Coordinator of Visitor Experiences, Linda Bridges, believes the program has consistently helped put a number of local events on the visitor map.
“From historical events such as the Barraba Show to fundraising initiatives like the Great Nundle Dog Race, our Program aims to build awareness and drive participation for particular events in the region – no matter how big or small.” said Linda.
Successful events must be able to demonstrate and report back on the key criteria including; the economic benefit of the event to Tamworth region, an increase in overnight visitation to the Tamworth region and event sustainability, demonstrating how the event will grow over time.
There are three tiers of funding available, each tier reflective of the economic benefit it will have on the region.
“Each event and festival applicant will be assessed individually to make sure they meet the criteria. Local event organisers could receive a range of marketing support ranging from media coverage, distribution of promotional material, social media promotion and the creation of promotional content” said Linda.
In 2023-2024, the Regional Events Marketing Support Program granted marketing support to 11 local events including the Barraba Show, Kootingal Country Fair, the Nundle Twilight and Christmas Markets, and 2023 Tamworth World Cup Show.
Event organisers from around the region are encouraged to apply for the program that offers support from $100 up to $5,000. Applications are now open and close on Friday, May 14.
To apply or find out more about the 2024-2025 Regional Events Marketing Support Program, visit: www.tamworth.nsw.gov.au/events-support-program.
Like what you’re reading? Support The New England Times by making a small donation today and help us keep delivering local news paywall-free. Donate now.